About Us


Get to know us!  

And by ‘us’, I mean ‘me’ - I’m Emma 👋 thanks for finding my store! The Badger Market is an online retail boutique that was born during quarantine. After losing passion from my previous online shop, I’ve found it again in this business.  

I’ve always lived in the Midwest (📍Southeastern Wisconsin!) and I naturally love the Midwest traditions and stereotypes. I want to share this love with you by offering amazing products for men and women inspired by the Midwest lifestyle.  

A little more about me... I live in West Bend, WI with my husband, Sugar. I have a Bachelor of Arts degree in Fashion Marketing from the Art Institute of Wisconsin, so I love all things apparel and interior design related. I'm obsessed with my cat, Ben. Coffee is my favorite and I drink it all day, everyday. I exercise daily and I'm challenging myself to see how many consecutive days I can workout in a row (this one started Feb 10, 2020). 💪

I feel very compelled to contribute to society and give back in bigger ways. That’s why I’ve made the decision to donate 5% of my sales to Alliance for the Great Lakes. This lovely organization is amazing in so many ways. Not only do they help protect the Great Lakes, but they’re very much involved in the people and communities surrounding the Great Lakes. I would also like to connect with other charities, so please don’t hesitate to reach out to me! 

Thank you for reading and finding your way to my store!

❤️Em 

 📷 Photography done by my talented friend Jocie at Paper Raven Photography

paperravenphotography.com